What is an Affiliated Woothemes Wooworker?
Becoming an affiliated wooworker means that Woothemes has recognized all of the great Woothemes WordPress website theme customization and design work we have put together …

My job here at FirstTracks Marketing presents me with the opportunity to build WordPress and Joomla CMS websites for many diverse clients in industries such as Education, Assisted Living, Health …

The way we build our websites is cool and all but it’s not about HOW we do things it’s about the WHY….
At FirstTracks Marketing we are business people who also …

For every single website we create using WordPress we have a set suite of plugins that we always use. Since we started developing with WordPress over 3 years ago there …

I like listening and that’s interesting coming from someone who also loves to talk. Still working on the listening thing and being in a profession (marketing & business strategy) that …

2012 was the craziest, busiest and most exciting year yet for FirstTracks Marketing Group. We have had the opportunity to work with some excellent businesses of all shapes and sizes. …

The most direct email headline ever…
“Don’t Buy” and this was on Cyber Monday from a consumer products company in the height of the buying palooza frenzy that drives the US …

With the help of a new extension developed for the Stripe Payment Gateway that works with Gravity Forms, FirstTracks can now process online payment with all major credit cards for any of …

When working with clients on their business and marketing strategies I’m always looking for what I call the BIG 3. These are the deep bone marrow “musts” that just have …

Who’s Talking About You and What Are They Saying?
When discussing marketing and brand strategy with clients we usually get around to discussing the integration of several social media tactics and …

This past week I came across an article by Hubspot titled “Why I Fired My Marketing Agency” which turned out to be an interesting piece that details what you should NOT …

What a weekend! WordCamp Boston 2012 is in the books and overall it was a very good conference once again. There were 600 attendees this year from all over New …

“If anything, our brand is almost all about storytelling.”
I came across this from Doug Wood, President of Tommy Bahama. A reputable company with good brand recognition. We’ve all heard of …

Wait, what the heck is Pinterest exactly and why should I care?
A valid question, one I found myself asking a few weeks back, it seems like there is always another …

Is this where the Brand Plan says we should be?

Amazon is planning on going all brick and mortar on us in a west coast test market. I think an oh …

This week I (Interactive Director – Matthew Nelson) gave a quick 30 minute presentation up at this month’s New England Adobe User’s Group about why I use Fireworks for the …