Does this sound like your hospital website content publishing process?

ALL of your hospital website content needs to be fed through one person who has to actually build the pages using an HTML editor which is a slow, time-consuming process and puts a finite cap on the amount of information that can be shared through your hospital website on a regular basis. The process of supporting and publishing information on your hospital website is simply too cumbersome and needs to be improved. Managing and communicating with your website doesn’t have to be so complicated. Read more »

Today, I (Matthew T Nelson – Interactive Media Director here at FirstTracks Marketing Group) will be giving a presentation at NEAUG (stands for New England Adobe Users Group) on how to set up and use Child Themes for WordPress. My talk will include details on how and why you should be using child themes to build and manage your custom WordPress websites if you are basing your new site design on a preexisting theme and or framework. Read more »

For assisted living homes, independent living facilities and nursing homes, effectively marketing your business can be difficult. When reliance on word-of-mouth is all you’ve got the stream of potential residents can run dry quickly. Granted, having people out there recommending your facility is fabulous but is that enough? How do you influence the “deciders” and keep those rooms filled? How about a “voice audit” where you actually stand back and listen to what you are saying and move to the other side of the table with your ears open and you minds in empathy mode. Read more »

The Temkin Group just published its list of top customer service companies based on a Functional, Accessible and Emotional criteria. Amazon came out on top and interestingly Apple came out 79th! The industry is a buzzin with comments. How can a company that hardly ever creates a live body/voice contact experience be numero uno? Don’t we all associate great customer service with live human interaction? One post I read asked “Where’s the emotion in Amazon? You don’t even speak to anyone”. Read more »

We received an email from a client today full of thank yous and atta boys along with the comment in bold, “Marketing Works”. We all love applause but what really got me was the last thing she said. “we have added 3 new residents” Ah, the REALLY REALLY important measurement is always Da Monies (thank you Steve). The campaign did its most important job. It increased sales. Read more »