Assisted Living, A State of Denial?

Posted in: Assisted Living- Jan 13, 2011 Comments Off

asssited living facilities in denialAre we in denial yet?

The first baby boomer is turning 65 this year! This is a group (80 million strong) that has lived and flourished in one of the most prosperous periods in US history. Technology advances continue to stagger our imaginations. But…..and there is always a “BUT”. Who’s going to take care of us in our rapidly approaching elderly condition? Who me? Old? Never! Just replace the knee so I can make this summer’s marathon. Set me up with me a new heart, drop in a new lung and oh, while you’re at it, throw in a new hip please. Old? me? nah.

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How Twitter Can Work for Assisted Living Facilities

Posted in: Assisted Living, Social Media Marketing, Twitter- Jan 06, 2011 Comments Off

Using Twitter for Better Customer Service and CommunicationI want to share a personal experience this week about how I used twitter to correct a problem I was having with a company that I use frequently, Sitepoint.com. This is a website devoted to website developer resources, tools, products, and services. To make a long story short I had ordered copies of some new books that I am planning to use to teach the two college website design courses at Keene State College in a few weeks. I needed the books as fast as possible to help me get prepared for the start of classes. Read more »

In House Hospital Posters, What’s the Plan?

Posted in: Hospital Marketing- Dec 17, 2010 1 Comment

Ever been to a busy hospital lobby or department waiting area? We all have, and what are we seeing when we’re there? Many times it’s not something that’s related to why we’re there. The latest local photographer exhibit or expensive art work that looks like it should be in a museum may be soothing but I’m a customer (or a customer family member) and I want to be assured that this hospital, where I am right now, is the right choice. Read more »

3 Quick Tips: Start Learning More About Your Hospital Online

Posted in: Hospital Marketing- Dec 11, 2010 3 Comments

Hospital Website Analytics Teaching ToolWe work with quite a few health care  organizations some of which are local hospitals in NH. One common theme I have noticed in my dealings with these hospitals is that they all are ignoring a massive wealth of information from the traffic their websites are gathering each and every month. I decided to put together this quick list of 3 key steps for getting you on the fast track to getting more information that will help you make more informed decisions about how and where to focus your content efforts in 2011. Read more »

Newsletters Great Communication Tools for Assisted Living Facilities

Posted in: Assisted Living- Dec 02, 2010 Comments Off

Newsletters are great communication tools for Assisted Living FacilitiesIn this age of the Internet with Twitter, blogs and Facebook, a traditional newsletter may seem like a dated medium, but consider the assisted living audience. Although many retirees have embraced the Internet and all of the social media and email aspects related with it, there is still a fairly large percentage of retirees that can’t be bothered to take the time to learn, or are just uncomfortable with computers. Read more »