Social Media is on everyone’s radar. With hundreds of millions of users and growth at an astronomical rate, the Guilt Complex is rearing it’s ugly head. “I’m being left behind” usually creates a couple of typical reactions;

• Fear of the New. I don’t really understand it and I’ll avoid dealing with it by disparaging it and then looking for reasons that back up my fear.
• Gotta do something right now. The “Hey, We’re on Facebook” syndrome. Read more »

It’s no secret that Social Media is here and here to stay.

Hospitals face unique challenges and risks when it comes to social media, mostly having to do with privacy control and potential HIPPA violations. Social media outlets are where a very large group of people (patients and potential patients) are spending lots of time and want to get connected and updated by their hospital in manner that works for them. This is what is at the heart of any smart and successful social media program. It’s about your patients! Read more »

What is a NEAUG?

Glad you asked, it stands for New England Adobe Users Group. I (FirstTracks Interactive Director – Matt Nelson) have been a regular attendee and supporter of this group for the past 5 years. These meetings are held the first Tuesday of every month up in Brattleboro VT at Marlboro College, they feature a great group of local technical professionals who are passionate about website development and design. If you are looking for more information about attending and upcoming topic discussions you can find them on their website at www.neaug.org.

This month featured a few interesting topics, HTML5 and Usability Testing Methods. Here is what I took away from the first presentation on HTML5… Read more »

Exactly two months ago FirstTracks launched the new e-commerce site for 2Toms. The new website featured design and programming updates that have created a hub of active sports enthusiast’s information integrated with relevant product offerings. The launch of the new site raised their Hubspot website grade 33 points from a 60 to a 93! This was largely due to the search engine optimization efforts put into our template structure code, and the direct integration of a blog, and e-commerce package. Read more »

The iconic Italian car manufacturer Alfa Romeo is celebrating its 100th birthday this year. One hundred years for any company is quite an achievement but it got us thinking about the Alfa Romeo brand. A brand is a promise, pure and simple. Alfa Romeo cars turn heads, look fast standing still, are engineered for the next century and demand joyful driver participation. How did they get there and stay there after a century that saw so many car manufacturers eating dust?  Its all about the “S” word….STRATEGY. Read more »