Want to be the wet baby?

Posted in: Corporate Identity, Logo, Marketing Strategy, Social Media Marketing- Mar 04, 2010 Comments Off

In my previous business life I lived in the world of manufacturing just as industries were moving to Asia. In my industry the manufacturing was first in the US, then Korea which had the right raw materials and labor costs, then in an instant it all moved to China.

Is it really all about you?

Posted in: Business Strategies, Corporate Identity, Logo, Marketing Strategy, Social Media Marketing- Feb 23, 2010 3 Comments

Is your on line presence all about you? Though we are all fascinating creatures with a wealth of interests blah, blah, blah, the point is that yes, we are ALL interesting in one way or another but is that what people are looking for in their on-line searches?

Package Design, Keep it Simple

Posted in: Corporate Identity, Graphic Design, Logo, Marketing Strategy, Packaging Design- Jan 14, 2010 1 Comment

I’ve (Greg Connolly) been working with a client on their first big launch into the wacky world of mass merchant distribution. Shelf space & position, box or naked product, benefits, messaging, brand statement, color, size, hang tag or not etc, etc. How do we get that aisle cruiser to stop and “notice me”!?