What is an Affiliated Woothemes Wooworker? Becoming an affiliated wooworker means that Woothemes has recognized all of the great Woothemes WordPress website theme customization and design work we have put together over the past two years. We are excited to be included with some great design agencies from all over the world in the affiliated [...]

The way we build our websites is cool and all but it’s not about HOW we do things it’s about the WHY…. At FirstTracks Marketing we are business people who also happen to be very good at website design and development. Our process for developing a website solution for your business is built on exactly [...]

For every single website we create using WordPress we have a set suite of plugins that we always use. Since we started developing with WordPress over 3 years ago there have been lots of plugins that we tested and used in our site and our client’s sites. Over the past three years we have continued [...]

2012 was the craziest, busiest and most exciting year yet for FirstTracks Marketing Group. We have had the opportunity to work with some excellent businesses of all shapes and sizes. One of the exciting additions to our agency this year was being included as an official “woo worker” (recognition of all the excellent theme customizations [...]

With the help of a new extension developed for the Stripe Payment Gateway that works with Gravity Forms, FirstTracks can now process online payment with all major credit cards for any of our services. This is an exciting addition to the FirstTracks website as it opens the door for current and future clients to pay any way they [...]

What a weekend! WordCamp Boston 2012 is in the books and overall it was a very good conference once again. There were 600 attendees this year from all over New England, the biggest WordCamp yet! Personally this was my third WordCamp Boston (if you want you can check out my thoughts on the 2010 WordCamp [...]

Wait, what the heck is Pinterest exactly and why should I care? A valid question, one I found myself asking a few weeks back, it seems like there is always another “hot” social media site springing up somewhere that is going to suck even more time and effort out of your day. I am here [...]

This week I (Interactive Director – Matthew Nelson) gave a quick 30 minute presentation up at this month’s New England Adobe User’s Group about why I use Fireworks for the majority of my website design and mock up work. Now we all know that Photoshop is the the industry standard, and I use it almost [...]

So you want to put that great new product on the shelves of Wal-Mart. Sitting in the Wal-Mart buying office lobby is the Star Wars Bar scene of mass market distribution. You can’t believe the array of products and hopeful Willie/Willimina Lomans. Smiles and shoe shines all around and the most powerful of all…the receptionists. [...]

This past weekend I (MatthewTNelson) spent my time with technology professionals from all over the New England region to meet, discuss and learn more about one of our favorite pieces Website technology, WordPress.

Does this sound like your hospital website content publishing process? ALL of your hospital website content needs to be fed through one person who has to actually build the pages using an HTML editor which is a slow, time-consuming process and puts a finite cap on the amount of information that can be shared through [...]

Today, I (Matthew T Nelson – Interactive Media Director here at FirstTracks Marketing Group) will be giving a presentation at NEAUG (stands for New England Adobe Users Group) on how to set up and use Child Themes for WordPress. My talk will include details on how and why you should be using child themes to [...]