What is an Affiliated Woothemes Wooworker? Becoming an affiliated wooworker means that Woothemes has recognized all of the great Woothemes WordPress website theme customization and design work we have put together over the past two years. We are excited to be included with some great design agencies from all over the world in the affiliated [...]
4 Quick Tips and Must Have Tools For New CMS Users
My job here at FirstTracks Marketing presents me with the opportunity to build WordPress and Joomla CMS websites for many diverse clients in industries such as Education, Assisted Living, Health Care, High Tech, and many more. But want to know the one thing that is the same with almost all of these websites and clients? [...]

Top 10 Must Have WordPress Plugins You Can’t Live Without
For every single website we create using WordPress we have a set suite of plugins that we always use. Since we started developing with WordPress over 3 years ago there have been lots of plugins that we tested and used in our site and our client’s sites. Over the past three years we have continued [...]

FirstTracks WordPress Ecommerce Integration for Fisher’s Tudor House a HUGE Success
2012 was the craziest, busiest and most exciting year yet for FirstTracks Marketing Group. We have had the opportunity to work with some excellent businesses of all shapes and sizes. One of the exciting additions to our agency this year was being included as an official “woo worker” (recognition of all the excellent theme customizations [...]

FirstTracks Marketing Group Now Accepts Online Payment!
With the help of a new extension developed for the Stripe Payment Gateway that works with Gravity Forms, FirstTracks can now process online payment with all major credit cards for any of our services. This is an exciting addition to the FirstTracks website as it opens the door for current and future clients to pay any way they [...]

WordCamp Boston 2012 Review, Thoughts and Insights
What a weekend! WordCamp Boston 2012 is in the books and overall it was a very good conference once again. There were 600 attendees this year from all over New England, the biggest WordCamp yet! Personally this was my third WordCamp Boston (if you want you can check out my thoughts on the 2010 WordCamp [...]

WordCamp Boston 2011 Review
This past weekend I (MatthewTNelson) spent my time with technology professionals from all over the New England region to meet, discuss and learn more about one of our favorite pieces Website technology, WordPress.

Building a better hospital website with WordPress CMS
Does this sound like your hospital website content publishing process? ALL of your hospital website content needs to be fed through one person who has to actually build the pages using an HTML editor which is a slow, time-consuming process and puts a finite cap on the amount of information that can be shared through [...]

WordPress Child Theme Set Up & Use
Today, I (Matthew T Nelson – Interactive Media Director here at FirstTracks Marketing Group) will be giving a presentation at NEAUG (stands for New England Adobe Users Group) on how to set up and use Child Themes for WordPress. My talk will include details on how and why you should be using child themes to [...]
2Toms Sales Soar in First Two Months!
Exactly two months ago FirstTracks launched the new e-commerce site for 2Toms. The new website featured design and programming updates that have created a hub of active sports enthusiast’s information integrated with relevant product offerings. The launch of the new site raised their Hubspot website grade 33 points from a 60 to a 93! This [...]
Turning mistakes into gold
OK, so we built our site as one of our first projects when we started our business. Being in the web development business we thought that just maybe that might be important. We proofread till we were cross eyed and happily launch our new WordPress website.
Wordcamp Boston 2010 Review
January 23, 2010: After a few illegal U-Turns and some confusing directions from my trusty GPS, I (Matt Nelson) finally arrived at the Microsoft NERD (New England Research and Development) Center in Cambridge MA to fill my brain with as much new WordPress design and development information as possible.









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