Comments on: Is it really all about you? http://www.firsttracksmarketing.com/business-strategies/is-it-really-all-about-you.html NH Website Development and Design Firm Specializing in Inbound Marketing Tue, 31 Jan 2012 12:33:50 +0000 hourly 1 By: Greg Connolly http://www.firsttracksmarketing.com/business-strategies/is-it-really-all-about-you.html#comment-87 Greg Connolly Wed, 03 Mar 2010 14:18:46 +0000 http://firsttracksmarketing.com/?p=874#comment-87 It's all about appropriate balance. The best salespeople I know are best listeners. Empathy is the skill I look for when being sold to and is what I focus upon in preparing to speak to a potential client. It’s all about appropriate balance. The best salespeople I know are best listeners. Empathy is the skill I look for when being sold to and is what I focus upon in preparing to speak to a potential client.

]]> By: Patty Hanover http://www.firsttracksmarketing.com/business-strategies/is-it-really-all-about-you.html#comment-86 Patty Hanover Wed, 03 Mar 2010 01:34:57 +0000 http://firsttracksmarketing.com/?p=874#comment-86 Why do salesmen talk about themselves - no one cares. A customer - buyer - client - is primarily interested in themselves. Advertising, blogs, tweets that talk about YOU miss the target because the THEM are only interested in themselves. Talk to them about them and you have a message ... otherwise your just talking about yourself ... who cares. Why do salesmen talk about themselves – no one cares. A customer – buyer – client – is primarily interested in themselves. Advertising, blogs, tweets that talk about YOU miss the target because the THEM are only interested in themselves. Talk to them about them and you have a message … otherwise your just talking about yourself … who cares.

]]> By: Steve Poppe http://www.firsttracksmarketing.com/business-strategies/is-it-really-all-about-you.html#comment-85 Steve Poppe Tue, 23 Feb 2010 14:59:16 +0000 http://firsttracksmarketing.com/?p=874#comment-85 Great advice. There's a school of advertising this observation butts up against called "We're here" advertising. Basically, it tells people what a company does but not why consumers should buy from them. It lacks a well explained user benefit. "Me, me, me" and "We're here" efforts are lazy and turn people off. Trackin' it up! Great advice.

There’s a school of advertising this observation butts up against called “We’re here” advertising. Basically, it tells people what a company does but not why consumers should buy from them. It lacks a well explained user benefit. “Me, me, me” and “We’re here” efforts are lazy and turn people off. Trackin’ it up!

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