Hospital Logo Design

The Weeks Medical Center logo design project began with a broad marketing strategy consultation and an extensive research project. The hospital wanted to take a more aggressive regional marketing approach and we suggested that an important component of this new strategy was the development of a new logo. By meeting extensively with the hospital staff, clearly interpreting the research and taking the time to understand the unique nature of the hospital catchment area we began our logo design process. A logo must work in all communications including, signage, collateral, letterhead, web and promotional materials. It has to effectively communicate and be economical to use.

Creative Director, Bob Dukette, has extensive printing experience which he brings to the design process. This makes sure that the designs work properly in all the potential mediums. Initial designs and detailed client discussions moved the process forward until an approved logo emerged. The new logo reflects the hospital strategy, is economical and will last.