Memorable Pets E-commerce Website
E-commerce Website Overhaul to Help Support Alzheimer’s Care & Research
Memorable Pets is a company started by two sisters who lost their mother to Alzheimer’s disease. Research has shown that the comfort of a pet(even a stuffed one) provides companionship, support and joy to Alzheimer’s patients which improves their quality of life. The touching story of how Memorable Pets came to be is based on just that, it’s a product and mission we had no trouble getting instantly immersed in.
The new website is designed to serve two purposes:
- Educate visitors about Alzheimer’s disease
- Showcase and sell their selection of stuffed animals
WordPress, Woothemes and Shopp are the primary engines that make it go
Our top priority was to make it quick and easy for Memorable Pets to publish and manage all of their online content. That is why we went with a WordPress website using a Woothemes framework and Shopp as the e-commerce plugin for the site. WordPress is THE BEST website content management platform around these days. WordPress is easy to set up and easy to maintain, with one of the shortest learning curves around. Once we combined that with the e-commerce plugin by Shopp and the Simplicity Woothemes framework, we created the foundation we needed to build a successful website for Memorable Pets. Check out what makes this site tick:
Complete Redesign
The new Memorable Pets Website features a number of design enhancements that make it easier for site visitors to learn about Memorable Pets and to shop for pets more quickly.
- New homepage slider makes it easy for Memorable Pets to feature anything they want in the prime real estate on their homepage
- New tabs on the homepage give Memorable Pets easy access to multiple layers of content that they can freely edit and adjust as they like depending on what they want to feature
- Featured product slider at the bottom of the home page makes it possible for Memorable Pets to highlight any product from their store with one simple click of the mouse. This makes it almost effortless to keep the product offerings fresh and to get visitors into the shop quicker than ever
Ecommerce
Using the WordPress plugin Shopp to drive and manage all of the e-commerce on the site is a quick, simple and easy way for Memorable Pets to sell their products online.
- New dashboard widgets for WordPress make it fast and simple to see sales stats on products to give feedback about what’s selling and what’s not.
- Product management tools make it point and click simple to add, edit and manage products and inventory within the site
- A vastly improved check out process makes it easier to complete purchases and up-sell customers at check out to increase overall cart totals and bottom line sales.
Social Media
A business like Memorable Pets absolutely screams for an active and engaging social presence. That’s why we designed their new website to be equipped with all the latest social media sharing tools. Using the ShareThis tool allows visitors to post any of Memorable Pets blog content into Facebook, Twitter, LinkedIn and a host of 40 other social media networks simply by clicking a button. These social media tools make it easy for visitors to share Memorable Pets content as well as providing detailed tracking stats about what gets shared where, the most. An invaluable tool for monitoring and enhancing the content of Memorable Pets website content going forward.
Integrated Blog
What’s the number one thing to generate you more relevant traffic on your website these days? One simple thing: Content. What’s the best way to do that? An integrated blog platform. What’s the different between that and a regular website blog? Mainly the fact that your regular content and products have nothing to do with your blogging efforts whereas in this instance everything is combined into one clean simple presentation that makes it easy and efficient for visitors to be attracted to their new blog content while still being made aware of the product offerings available at Memorable Pets.
Enhance your e-commerce efforts and make more money
Do you sell online? Is it easy for you to update and manage your products? Can you track your traffic and sale process? Do you have a blog that helps generate relevant traffic for your store and sales to your bottom line? The website development team at FirstTracks Marketing Group can help you make it happen. All you need to do is pick up the phone and call 603-924-1978 or fill out our website development request form today and our Interactive Media Director will follow-up with you about your project needs so we can create a no-obligation project estimate for you. We look forward to enhancing your e-commerce efforts soon.
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