New Baby Catalog Design
Douglas, an innovative cuddle toy company based in Keene, NH, has been in business for more than 50 years and for the past 13 years has been relying on the design and marketing experience of Bob Dukette, now Creative Director/Principal at FirstTracks.
New Market Ideas for 2010!
For 2010 we did something a little different with Douglas—we pulled all of the baby and infant related products (rattles, stuffed cuddle toys, Lil’ Snugglers™ baby blankets, Sshlumpie™ cuddlers, blankets and towels) out of the general line catalog and created a stand-alone Baby Catalog. This market does have some overlap in the general toy and gift segment, but FirstTracks Marketing Group and Douglas recognized an opportunity to zero in on an existing portion of their line and create a focused drive to expand these products to retailers that sell baby and infant related products.
As of this writing, the catalog has only been out for a couple of weeks, but is already hitting the major gift and toy shows all over the country.
This catalog, combined with a number of new product ads placed in eight gift and toy publications and a solid web presence, has helped Douglas stay competitive in this crowded market.
View the completed 2010 Douglas Baby Catalog (pdf)
Do you have some collateral materials that need a shot in the arm? Looking for new and more profitable ways to increase sales of your products or services?
Call FirstTracks Marketing Group today at 603-924-1978 or fill out our online request form and we will be more than happy to discuss your market options and opportunities with you.
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