Great packaging has to be productive. Your product has 3 seconds to; cause a glance, turn a head and get noticed. Make ‘em pick it up and now you have a few more seconds to set up the cart toss and that great ride to the register. Great packaging works for you at home, in the cupboard and on the table and even in the recycle bin. At FirstTracks Marketing we design productive packaging. Looking good, of course, productive good looks, essential.
Where are the real “hurdles” in consumer products success?
It’s the buyer followed by the buyer committee, the merchandise manager, the planogram director, the logistics manager and this is before the shelf ever gets to see your product. Your packaging has to shout out to each one of these “hurdles… “I get it and I fit.” Our designs bring all these hurdles into focus. Your packaging has a lot of work to do on its way to the shopping cart. We know what your package to do because we’ve been there. We have met with and sold to virtually every type of retail environment. We have been where you want your product to go. We know what it takes to clear the hurdles and we make sure your packaging produces for you at every leap.
We know that every product distribution channel has different needs and rules.
Where is your product going?
What channels are you going to use?
Your packaging needs to meet ALL the needs of your selected channel and we know what they are. We design with EVERYTHING in mind to make sure the packaging is productive the first time.