Social Media is an evolution, not a revolution. Has it introduced new rules and practices? Yes. Has it altogether changed marketing? Hardly. Your approach to this marketing space, like others, should begin with the question of “what does success look like?”
The Social Media Economy
Social Media success begins with the understanding that people are the currency. People provide the compass for how social media is planned and navigated. Success is generated from interaction, and hinges on the applied knowledge of:
- Effective setup and management of social networks
- Initial and ongoing identification of online influences
- Methodologies that inspire word of mouth and conversational engagement
- Social applications integrated to maximize both sharing and positioning
- Research and monitoring to benchmark, track and improve
Why should I bother with social media?
The simple reason is traffic. Beyond that, the real benefits of Social Media Marketing lie in the new ways you can make yourself available to your audience, customers and prospects by creating community around your products and services and humanizing your organization.
Traditional methods of marketing focus on interrupting your target audience to gain their attention. Social media relies on an active form of participation based on the interaction people want. We view Social Media marketing as a marketing cocktail party of sorts. You meet new people, engage their interest and then invite them back to your place (your web site) for a more in depth conversation. It’s active and delivers invaluable feedback and opportunities while connecting you in a new way to drive your business forward.
How can FirstTracks and Social Media help my business?
FirstTracks Marketing Group will help you identify the proper mix of social media outlets for your organization. The application of these tools is different for every organization. We tailor our social media strategy plans to your organization, audience and strategy. You can’t just simply set up a Facebook and Twitter account and expect the masses to find you. There needs to be a purpose and a direction (read strategy) behind the use of these tools. FirstTracks Marketing Group specializes in healthcare, non-profit, and retail industry sectors. We can help you build community, extend your brand awareness, and sell more product.
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So, how are you planning to leverage this massive network for your business in 2010? Not sure where to get started, give us a call at 603-924-1978 or fill out our request form and we can get you started on the fast track to social media success.