How well are you reaching your target audiences online?
Over one-half of all online moms are now using Facebook regularly.
Mothers are a prime target for Assisted Living marketing efforts because they are the ones who are searching for the facility needs for their parents who are going into homes. Sure they can be reached using TV, radio, print and other forms of traditional media. But social media must also be considered.
According to a recent poll 63% of online mothers now use social media networks such as Facebook regularly. This is a 462% increase, as just three years ago 11% of online moms were regular users of social media. Additionally, the survey of 25,000 online moms indicated that now 29% of them read blogs regularly.
These numbers can’t be ignored. The mothers Assisted Living Facility marketers want to reach are online and active in social media. Over 60% penetration is huge in an ever increasingly fragmented marketplace. The option of NOT participating in these social circles with this huge audience contingency is rapidly becoming less of an option. Consider for a moment the relative size and scope of the Facebook social network for a moment. Facebook alone accounts for 25% of ALL Internet interaction today, compare that with Google at 8% today. This social network is at a size of 300 million large and growing by millions every month, and these millions of visitors on average visit their profile pages once a day and stay for an average of 20 minutes on their pages. This is face time online that you simply can not afford to ignore.
Social Media Marketing is here, and it’s growing every day. If you’re curious about how your Assisted Living Facility can use these networks in conjunction with your current marketing plans contact FirstTracks Marketing today and we will be happy to discuss some ideas and options with you.