Building a better hospital website with WordPress CMS

Posted in: Hospital Marketing, Wordpress- Jun 14, 2011 1 Comment

Does this sound like your hospital website content publishing process? ALL of your hospital website content needs to be fed through one person who has to actually build the pages using an HTML editor which is a slow, time-consuming process and puts a finite cap on the amount of information that can be shared through [...]

WordPress Child Theme Set Up & Use

Posted in: Wordpress- Jun 07, 2011 4 Comments

Today, I (Matthew T Nelson – Interactive Media Director here at FirstTracks Marketing Group) will be giving a presentation at NEAUG (stands for New England Adobe Users Group) on how to set up and use Child Themes for WordPress. My talk will include details on how and why you should be using child themes to [...]

4 Quick Tips and Must Have Tools For New CMS Users

Posted in: Content Management, Joomla CMS, Search Engine Optimization, Web Design, Website Development, Website Usability, Wordpress- Jan 28, 2011 Comments Off

My job here at FirstTracks Marketing presents me with the opportunity to build WordPress and Joomla CMS websites for many diverse clients in industries such as Education, Assisted Living, Health Care, High Tech, and many more. But want to know the one thing that is the same with almost all of these websites and clients? [...]

How Joomla is Improving Nashua Community College’s Website

Posted in: Joomla CMS, Search Engine Optimization, Website Development, Website Usability- Nov 24, 2010 3 Comments

Back in July 2010 we launched a brand new website for Nashua Community College using Joomla. Now that the site has been live for a few months I thought it would be interesting to take a quick peek at some basic traffic metrics from the last three months (August – October), them compare 2010 to [...]

Integrating Assisted Living Facility Member Information with Your Website

Posted in: Assisted Living- Nov 10, 2010 1 Comment

I have built a number of Assisted Living & Association Management websites using the Open Source Content Management System Joomla.  In any of these projects I have yet to come across a potential client/organization that is integrating their data online in an efficient and effective manner. I know it sounds a little scary technically, but [...]