I read a scary bit of research from the pros along the Charles River. Forrester Research was working on the “of’s” of marketing in businesses today. The Of’s being perceptions of /need of/cost of etc. and what they found was, drum roll please….
Customer Service, Find the Emotion.
The Temkin Group just published its list of top customer service companies based on a Functional, Accessible and Emotional criteria. Amazon came out on top and interestingly Apple came out 79th! The industry is a buzzin with comments
Align Your Hospital Marketing Strategy
A hospital’s view from the inside looking out can be very different than the community’s view in. A hospital sees itself providing essential health services and so much more. Millions of $ in free care, free programs for seniors, teens, kids, moms etc etc. What about the economic impact on a community?
Package Design
Design that works: Our design team works closely with you to make sure your product’s packaging quickly and effectively conveys the key features and  benefits of your product. Great packaging incorporates your company brand, what your product does and why one should buy it, all within seconds.
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