Building a better hospital website with WordPress CMS

Posted in: Hospital Marketing, Wordpress- Jun 14, 2011 1 Comment

Does this sound like your hospital website content publishing process? ALL of your hospital website content needs to be fed through one person who has to actually build the pages using an HTML editor which is a slow, time-consuming process and puts a finite cap on the amount of information that can be shared through [...]

Assisted Living, A State of Denial?

Posted in: Assisted Living- Jan 13, 2011 Comments Off

The first baby boomer is turning 65 this year! This is a group (80 million strong) that has lived and flourished in one of the most prosperous periods in US history. Technology advances continue to stagger our imaginations. But…..and there is always a “BUT”. Who’s going to take care of us in our rapidly approaching elderly condition? Who me? Old? Never!

4 Should and Should Not’s for Hospital Social Media Marketing

Posted in: Hospital Marketing- Oct 14, 2010 1 Comment

Social Media is on everyone’s radar. With hundreds of millions of users and growth at an astronomical rate, the Guilt Complex is rearing it’s ugly head.

Practical Social Media Marketing Ideas for Hospitals

Posted in: Hospital Marketing- Oct 07, 2010 Comments Off

It’s no secret that Social Media is here and here to stay. Hospitals face unique challenges and risks when it comes to social media, mostly having to do with privacy control and potential HIPPA violations. Social media outlets are where a very large group of people (patients and potential patients) are spending lots of time [...]

Social Marketing Ideas for NH Farmers

Posted in: Marketing Strategy, Social Media Marketing- Jun 16, 2010 2 Comments

The way that online marketing is evolving these days, the tools and means for anyone to market online now exist. I was inspired this week after my regular visit with my family to our farm co-op in Stoddard NH. During the summer we visit the farm every Monday and pick up our share of the [...]