BE GENUINE AND HONEST WITH YOURSELF AND YOUR CUSTOMERS We all want to sell more product and make more money, but when it comes to Social Media the most important thing to remember is that your primary goal is to connect with PEOPLE.

Can one person change a corporate giant? I’m sure that Heinz was well aware of the shortcomings of their individual ketchup packets. Who hasn’t complained about them? But now we, yes “We the People”, have the capability and the power to be heard like never before. Matt Kurtz thinks so.

This morning I read a report provided by Hubspot that since last July Facebook has grown by over half a million users a day! If you are looking to put that into prospective that is the equivalent to the city of Boston signing up for new accounts every day! Absolutely incredible growth for the social [...]

Social Media is everywhere. The size of the network space that the major heavy weights in the Social Media Game currently occupy is easily in the hundreds of millions! Currently the three most popular networks are Facebook, Twitter, and LinkedIn (in that order), and the common assumption here is that the vast majority of the people using these networks are young people, and that simply isn’t the case today.

Why should I bother with social media? The simple reason is traffic. Beyond that, the real benefits of Social Media Marketing lie in the new ways you can make yourself available to your audience, customers and prospects by creating community around your products and services and humanizing your organization. Traditional methods of marketing focus on [...]