Getting the Brand Plan together A client who is developing a new company came to FirstTracks Marketing’s President Greg Connolly to get their brand plan in shape. Why? Isn’t it OK to hit the ground running with all the great tools like clever ads, social media buzz, spiffy new website and a catalog or two to [...]
Mass Market Distribution, Gettin in the Door
Posted in: Business Strategies, Graphic Design, Marketing Strategy, Packaging Design, Website Development- Sep 13, 2011
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So you want to put that great new product on the shelves of Wal-Mart. Sitting in the Wal-Mart buying office lobby is the Star Wars Bar scene of mass market distribution. You can’t believe the array of products and hopeful Willie/Willimina Lomans. Smiles and shoe shines all around and the most powerful of all…the receptionists. [...]
I’m NOT in Sales!
I read a scary bit of research from the pros along the Charles River. Forrester Research was working on the “of’s” of marketing in businesses today. The Of’s being perceptions of /need of/cost of etc. and what they found was, drum roll please….
Assisted Living Facilities: Find your Voice
For assisted living homes, independent living facilities and nursing homes, effectively marketing your business can be difficult. When reliance on word-of-mouth is all you’ve got the stream of potential residents can run dry quickly. Granted, having people out there recommending your facility is fabulous but is that enough? How do you influence the “deciders” and [...]
Newsletters Great Communication Tools for Assisted Living Facilities
In this age of the Internet with Twitter, blogs and Facebook, a traditional newsletter may seem like a dated medium, but consider the assisted living audience. Although many retirees have embraced the Internet and all of the social media and email aspects related with it, there is still a fairly large percentage of retirees that [...]
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