In our business the buzz is all about being on-line, social media tactics with webinars offering every form of advice. My in box looks like a 2am infomercial fest. The buzz can be deafening and overwhelming to the point that I just might get struck down if I ever suggested to a client that something [...]
Building a better hospital website with WordPress CMS
Does this sound like your hospital website content publishing process? ALL of your hospital website content needs to be fed through one person who has to actually build the pages using an HTML editor which is a slow, time-consuming process and puts a finite cap on the amount of information that can be shared through [...]
Assisted Living Facilities: Find your Voice
For assisted living homes, independent living facilities and nursing homes, effectively marketing your business can be difficult. When reliance on word-of-mouth is all you’ve got the stream of potential residents can run dry quickly. Granted, having people out there recommending your facility is fabulous but is that enough? How do you influence the “deciders” and [...]
Align Your Hospital Marketing Strategy
A hospital’s view from the inside looking out can be very different than the community’s view in. A hospital sees itself providing essential health services and so much more. Millions of $ in free care, free programs for seniors, teens, kids, moms etc etc. What about the economic impact on a community?
How Powerful is your Hospital’s Community Connection?
What does a powerful community connection mean? In the world of marketing and communication it’s a measure of how quick and agile you can be in responding to and communicating with your direct and extended community. Can you post information to your website quickly and easily? Are you using social media outlets to build and enhance loyalty for your organization?
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