I take a keen interest in all aspects of marketing, especially health care marketing. I read an article in Strategic Health Care Communications that discussed the marketing, or lack thereof, of a major Chicago hospital. This particular hospital had been in business since the 1830’s; had more than 800 medical staff; 600 residents; 8,000 employees and 800 beds—this was an established business with a stellar great reputation to say the least.

It’s no secret that Social Media is here and here to stay. Hospitals face unique challenges and risks when it comes to social media, mostly having to do with privacy control and potential HIPPA violations. Social media outlets are where a very large group of people (patients and potential patients) are spending lots of time [...]

Recently one of our long-time clients (Monadnock Community Hospital) contacted us about setting up an employee newsletter template for their health care organization. We advised MCH on the pros and cons of undertaking such a project, then called in one of our print vendors (SPC) to create an online portal that allowed our clients to [...]

If a picture tells a thousand words, how do you quantify a video presentation? FirstTracks Marketing Group was asked by Monadnock Healthy Teeth to Toes (a program developed at Monadnock Community Hospital in Peterborough, NH that educates children in healthy oral hygiene and nutrition practices) to create a short video loop.

How well are you reaching your target audiences online? Over one-half of all online moms are now using Facebook regularly. Mothers are a prime target for Assisted Living marketing efforts because they are the ones who are searching for the facility needs for their parents who are going into homes. Sure they can be reached using TV, radio, print and other forms of traditional media. But social media must also be considered.