In our business the buzz is all about being on-line, social media tactics with webinars offering every form of advice. My in box looks like a 2am infomercial fest. The buzz can be deafening and overwhelming to the point that I just might get struck down if I ever suggested to a client that something [...]
Building a better hospital website with WordPress CMS
Does this sound like your hospital website content publishing process? ALL of your hospital website content needs to be fed through one person who has to actually build the pages using an HTML editor which is a slow, time-consuming process and puts a finite cap on the amount of information that can be shared through [...]
Align Your Hospital Marketing Strategy
A hospital’s view from the inside looking out can be very different than the community’s view in. A hospital sees itself providing essential health services and so much more. Millions of $ in free care, free programs for seniors, teens, kids, moms etc etc. What about the economic impact on a community?
In House Hospital Posters, What’s the Plan?
Ever been to a busy hospital lobby or department waiting area? We all have, and what are we seeing when we’re there? Many times it’s not something that’s related to why we’re there. The latest local photographer exhibit or expensive art work that looks like it should be in a museum may be soothing but [...]
3 Quick Tips: Start Learning More About Your Hospital Online
We work with quite a few health care organizations some of which are local hospitals in NH. One common theme I have noticed in my dealings with these hospitals is that they all are ignoring a massive wealth of information from the traffic their websites are gathering each and every month. I decided to put [...]
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