Exactly two months ago FirstTracks launched the new e-commerce site for 2Toms. The new website featured design and programming updates that have created a hub of active sports enthusiast’s information integrated with relevant product offerings. The launch of the new site raised their Hubspot website grade 33 points from a 60 to a 93! This [...]

Recently one of our long-time clients (Monadnock Community Hospital) contacted us about setting up an employee newsletter template for their health care organization. We advised MCH on the pros and cons of undertaking such a project, then called in one of our print vendors (SPC) to create an online portal that allowed our clients to [...]

Yesterday I (Matt Nelson) got a broadcast email that was warning me of the dangers of jumping in the deep end and becoming an “all-digital” agency. The warning was issued to remind me as a marketing professional that I should not ignore the “traditional” methods of marketing in favor of only digital communications, and to [...]

Why should I bother with social media? The simple reason is traffic. Beyond that, the real benefits of Social Media Marketing lie in the new ways you can make yourself available to your audience, customers and prospects by creating community around your products and services and humanizing your organization. Traditional methods of marketing focus on [...]