I like listening and that’s interesting coming from someone who also loves to talk. Still working on the listening thing and being in a profession (marketing & business strategy) that has more than it’s share of talkers, I can say we all have a lot of work to do.
“If anything, our brand is almost all about storytelling.” I came across this from Doug Wood, President of Tommy Bahama. A reputable company with good brand recognition. We’ve all heard of them and we know what they do. But why? They use fabrics like so many others. They can sew, advertise and distribute. They have [...]
Wait, what the heck is Pinterest exactly and why should I care? A valid question, one I found myself asking a few weeks back, it seems like there is always another “hot” social media site springing up somewhere that is going to suck even more time and effort out of your day. I am here [...]
Is this where the Brand Plan says we should be? Amazon is planning on going all brick and mortar on us in a west coast test market. I think an oh so overused word applies here, REALLY!? As a brand planner I’d like to think that someone at this master of the online universe might [...]
Getting the Brand Plan together A client who is developing a new company came to FirstTracks Marketing’s President Greg Connolly to get their brand plan in shape. Why? Isn’t it OK to hit the ground running with all the great tools like clever ads, social media buzz, spiffy new website and a catalog or two to [...]
I read a scary bit of research from the pros along the Charles River. Forrester Research was working on the “of’s” of marketing in businesses today. The Of’s being perceptions of /need of/cost of etc. and what they found was, drum roll please….
In our business the buzz is all about being on-line, social media tactics with webinars offering every form of advice. My in box looks like a 2am infomercial fest. The buzz can be deafening and overwhelming to the point that I just might get struck down if I ever suggested to a client that something [...]
Does this sound like your hospital website content publishing process? ALL of your hospital website content needs to be fed through one person who has to actually build the pages using an HTML editor which is a slow, time-consuming process and puts a finite cap on the amount of information that can be shared through [...]
The Twitter network is massive and millions of people use it every day to do research, get answers, connect with friends and monitor information. Here is a practical example of how I used Twitter for customer service. And how you could be using it to make your Assisted Living Facility or business much more accessible to a very large audience of users quite easily.
We work with quite a few health care organizations some of which are local hospitals in NH. One common theme I have noticed in my dealings with these hospitals is that they all are ignoring a massive wealth of information from the traffic their websites are gathering each and every month. I decided to put [...]
For assisted living facilities the selling process is complex, to say the least. The business of an assisted living facility is simple on one hand; keep the beds full, watch expenses and provide excellent service(s). But oh the selling process. It’s fraught with danger. It’s a minefield of customers very often in a state of [...]
Unlike years ago, today’s healthcare consumers are much more savvy and are playing an increasingly active role in the selection of their healthcare providers, including specialists. Hospitals need to be proactive in relationship building with their patients. One of the easiest and most cost-effective ways for hospitals to reach out directly to patients is through [...]
Social Media is on everyone’s radar. With hundreds of millions of users and growth at an astronomical rate, the Guilt Complex is rearing it’s ugly head.
It’s no secret that Social Media is here and here to stay. Hospitals face unique challenges and risks when it comes to social media, mostly having to do with privacy control and potential HIPPA violations. Social media outlets are where a very large group of people (patients and potential patients) are spending lots of time [...]
What is a NEAUG? Glad you asked, it stands for New England Adobe Users Group. I (FirstTracks Interactive Director – Matt Nelson) have been a regular attendee and supporter of this group for the past 5 years. These meetings are held the first Tuesday of every month up in Brattleboro VT at Marlboro College, they [...]
Exactly two months ago FirstTracks launched the new e-commerce site for 2Toms. The new website featured design and programming updates that have created a hub of active sports enthusiast’s information integrated with relevant product offerings. The launch of the new site raised their Hubspot website grade 33 points from a 60 to a 93! This [...]