We work with quite a few health care  organizations some of which are local hospitals in NH. One common theme I have noticed in my dealings with these hospitals is that they all are ignoring a massive wealth of information from the traffic their websites are gathering each and every month. I decided to put [...]

For assisted living facilities the selling process is complex, to say the least. The business of an assisted living facility is simple on one hand; keep the beds full, watch expenses and provide excellent service(s). But oh the selling process. It’s fraught with danger. It’s a minefield of customers very often in a state of [...]

Unlike years ago, today’s healthcare consumers are much more savvy and are playing an increasingly active role in the selection of their healthcare providers, including specialists. Hospitals need to be proactive in relationship building with their patients. One of the easiest and most cost-effective ways for hospitals to reach out directly to patients is through [...]

Social Media is on everyone’s radar. With hundreds of millions of users and growth at an astronomical rate, the Guilt Complex is rearing it’s ugly head.

It’s no secret that Social Media is here and here to stay. Hospitals face unique challenges and risks when it comes to social media, mostly having to do with privacy control and potential HIPPA violations. Social media outlets are where a very large group of people (patients and potential patients) are spending lots of time [...]