For assisted living homes, independent living facilities and nursing homes, effectively marketing your business can be difficult. When reliance on word-of-mouth is all you’ve got the stream of potential residents can run dry quickly. Granted, having people out there recommending your facility is fabulous but is that enough? How do you influence the “deciders” and [...]

The Temkin Group just published its list of top customer service companies based on a Functional, Accessible and Emotional criteria. Amazon came out on top and interestingly Apple came out 79th! The industry is a buzzin with comments

We received an email from a client today full of thank yous and atta boys along with the comment in bold, “Marketing Works”. We all love applause but what really got me was the last thing she said. “we have added 3 new residents” Ah, the REALLY REALLY important measurement is always Da Monies (thank [...]

The Twitter network is massive and millions of people use it every day to do research, get answers, connect with friends and monitor information. Here is a practical example of how I used Twitter for customer service. And how you could be using it to make your Assisted Living Facility or business much more accessible to a very large audience of users quite easily.