Ever been to a busy hospital lobby or department waiting area? We all have, and what are we seeing when we’re there? Many times it’s not something that’s related to why we’re there. The latest local photographer exhibit or expensive art work that looks like it should be in a museum may be soothing but [...]

Unlike years ago, today’s healthcare consumers are much more savvy and are playing an increasingly active role in the selection of their healthcare providers, including specialists. Hospitals need to be proactive in relationship building with their patients. One of the easiest and most cost-effective ways for hospitals to reach out directly to patients is through [...]

Exactly two months ago FirstTracks launched the new e-commerce site for 2Toms. The new website featured design and programming updates that have created a hub of active sports enthusiast’s information integrated with relevant product offerings. The launch of the new site raised their Hubspot website grade 33 points from a 60 to a 93! This [...]

Are you using Twitter yet? Have you set up an account but still don’t know what to do with it? Still looking for a good reason to really apply some time to this social media platform to start connecting with your customers and friends? We use Twitter for business every day here at FirstTracks. We [...]

Is your on line presence all about you? Though we are all fascinating creatures with a wealth of interests blah, blah, blah, the point is that yes, we are ALL interesting in one way or another but is that what people are looking for in their on-line searches?