What does a powerful community connection mean? In the world of marketing and communication it’s a measure of how quick and agile you can be in responding to and communicating with your direct and extended community. Can you post information to your website quickly and easily? Are you using social media outlets to build and enhance loyalty for your organization?

The first baby boomer is turning 65 this year! This is a group (80 million strong) that has lived and flourished in one of the most prosperous periods in US history. Technology advances continue to stagger our imaginations. But…..and there is always a “BUT”. Who’s going to take care of us in our rapidly approaching elderly condition? Who me? Old? Never!

We work with quite a few health care  organizations some of which are local hospitals in NH. One common theme I have noticed in my dealings with these hospitals is that they all are ignoring a massive wealth of information from the traffic their websites are gathering each and every month. I decided to put [...]

It’s no secret that Social Media is here and here to stay. Hospitals face unique challenges and risks when it comes to social media, mostly having to do with privacy control and potential HIPPA violations. Social media outlets are where a very large group of people (patients and potential patients) are spending lots of time [...]

What is a NEAUG? Glad you asked, it stands for New England Adobe Users Group. I (FirstTracks Interactive Director – Matt Nelson) have been a regular attendee and supporter of this group for the past 5 years. These meetings are held the first Tuesday of every month up in Brattleboro VT at Marlboro College, they [...]

Exactly two months ago FirstTracks launched the new e-commerce site for 2Toms. The new website featured design and programming updates that have created a hub of active sports enthusiast’s information integrated with relevant product offerings. The launch of the new site raised their Hubspot website grade 33 points from a 60 to a 93! This [...]

The way that online marketing is evolving these days, the tools and means for anyone to market online now exist. I was inspired this week after my regular visit with my family to our farm co-op in Stoddard NH. During the summer we visit the farm every Monday and pick up our share of the [...]

Are you using Twitter yet? Have you set up an account but still don’t know what to do with it? Still looking for a good reason to really apply some time to this social media platform to start connecting with your customers and friends? We use Twitter for business every day here at FirstTracks. We [...]

Is your on line presence all about you? Though we are all fascinating creatures with a wealth of interests blah, blah, blah, the point is that yes, we are ALL interesting in one way or another but is that what people are looking for in their on-line searches?

Do you have 4:22 to watch this? Do yourself a favor and take a peek at this great short movie that details many of the exciting growth stats about Social Media and how it is effecting our society and marketing messaging today. You won’t be sorry. If you don’t have four minutes and twenty two [...]

How well are you reaching your target audiences online? Over one-half of all online moms are now using Facebook regularly. Mothers are a prime target for Assisted Living marketing efforts because they are the ones who are searching for the facility needs for their parents who are going into homes. Sure they can be reached using TV, radio, print and other forms of traditional media. But social media must also be considered.

Why should I bother with social media? The simple reason is traffic. Beyond that, the real benefits of Social Media Marketing lie in the new ways you can make yourself available to your audience, customers and prospects by creating community around your products and services and humanizing your organization. Traditional methods of marketing focus on [...]