FirstTracks Marketing Group Now Accepts Online Payment!

Posted in: Website Development, Wordpress- Oct 23, 2012 1 Comment

With the help of a new extension developed for the Stripe Payment Gateway that works with Gravity Forms, FirstTracks can now process online payment with all major credit cards for any of our services. This is an exciting addition to the FirstTracks website as it opens the door for current and future clients to pay any way they [...]

Added Pinterest to Your Website Yet?

Posted in: Social Media Marketing, Website Development- Feb 24, 2012 2 Comments

Wait, what the heck is Pinterest exactly and why should I care? A valid question, one I found myself asking a few weeks back, it seems like there is always another “hot” social media site springing up somewhere that is going to suck even more time and effort out of your day. I am here [...]

Building a better hospital website with WordPress CMS

Posted in: Hospital Marketing, Wordpress- Jun 14, 2011 1 Comment

Does this sound like your hospital website content publishing process? ALL of your hospital website content needs to be fed through one person who has to actually build the pages using an HTML editor which is a slow, time-consuming process and puts a finite cap on the amount of information that can be shared through [...]

How Powerful is your Hospital’s Community Connection?

Posted in: Hospital Marketing- Mar 02, 2011 Comments Off

What does a powerful community connection mean? In the world of marketing and communication it’s a measure of how quick and agile you can be in responding to and communicating with your direct and extended community. Can you post information to your website quickly and easily? Are you using social media outlets to build and enhance loyalty for your organization?

Assisted Living, A State of Denial?

Posted in: Assisted Living- Jan 13, 2011 Comments Off

The first baby boomer is turning 65 this year! This is a group (80 million strong) that has lived and flourished in one of the most prosperous periods in US history. Technology advances continue to stagger our imaginations. But…..and there is always a “BUT”. Who’s going to take care of us in our rapidly approaching elderly condition? Who me? Old? Never!

3 Quick Tips: Start Learning More About Your Hospital Online

Posted in: Hospital Marketing- Dec 11, 2010 3 Comments

We work with quite a few health care  organizations some of which are local hospitals in NH. One common theme I have noticed in my dealings with these hospitals is that they all are ignoring a massive wealth of information from the traffic their websites are gathering each and every month. I decided to put [...]

Practical Social Media Marketing Ideas for Hospitals

Posted in: Hospital Marketing- Oct 07, 2010 Comments Off

It’s no secret that Social Media is here and here to stay. Hospitals face unique challenges and risks when it comes to social media, mostly having to do with privacy control and potential HIPPA violations. Social media outlets are where a very large group of people (patients and potential patients) are spending lots of time [...]

NEAUG October Meeting – HTML5

Posted in: Web Design, Website Development, Website Usability- Oct 06, 2010 Comments Off

What is a NEAUG? Glad you asked, it stands for New England Adobe Users Group. I (FirstTracks Interactive Director – Matt Nelson) have been a regular attendee and supporter of this group for the past 5 years. These meetings are held the first Tuesday of every month up in Brattleboro VT at Marlboro College, they [...]

2Toms Sales Soar in First Two Months!

Posted in: Search Engine Optimization, Website Development, Wordpress- Aug 02, 2010 3 Comments

Exactly two months ago FirstTracks launched the new e-commerce site for 2Toms. The new website featured design and programming updates that have created a hub of active sports enthusiast’s information integrated with relevant product offerings. The launch of the new site raised their Hubspot website grade 33 points from a 60 to a 93! This [...]

Social Marketing Ideas for NH Farmers

Posted in: Marketing Strategy, Social Media Marketing- Jun 16, 2010 2 Comments

The way that online marketing is evolving these days, the tools and means for anyone to market online now exist. I was inspired this week after my regular visit with my family to our farm co-op in Stoddard NH. During the summer we visit the farm every Monday and pick up our share of the [...]

New Twitter Usage Information

Posted in: Social Media Marketing, Twitter- Apr 15, 2010 2 Comments

Are you using Twitter yet? Have you set up an account but still don’t know what to do with it? Still looking for a good reason to really apply some time to this social media platform to start connecting with your customers and friends? We use Twitter for business every day here at FirstTracks. We [...]

Is it really all about you?

Posted in: Business Strategies, Corporate Identity, Logo, Marketing Strategy, Social Media Marketing- Feb 23, 2010 3 Comments

Is your on line presence all about you? Though we are all fascinating creatures with a wealth of interests blah, blah, blah, the point is that yes, we are ALL interesting in one way or another but is that what people are looking for in their on-line searches?

The Social Media Revolution

Posted in: Videos- Jan 05, 2010 8 Comments

Do you have 4:22 to watch this? Do yourself a favor and take a peek at this great short movie that details many of the exciting growth stats about Social Media and how it is effecting our society and marketing messaging today. You won’t be sorry. If you don’t have four minutes and twenty two [...]

Social Media Marketing for Assisted Living Facilities

Posted in: Assisted Living, Social Media Marketing- Nov 05, 2009 Comments Off

How well are you reaching your target audiences online? Over one-half of all online moms are now using Facebook regularly. Mothers are a prime target for Assisted Living marketing efforts because they are the ones who are searching for the facility needs for their parents who are going into homes. Sure they can be reached using TV, radio, print and other forms of traditional media. But social media must also be considered.

Social Media Marketing

Posted in: Social Media Marketing- Sep 20, 2009 Comments Off

Why should I bother with social media? The simple reason is traffic. Beyond that, the real benefits of Social Media Marketing lie in the new ways you can make yourself available to your audience, customers and prospects by creating community around your products and services and humanizing your organization. Traditional methods of marketing focus on [...]