So you want to put that great new product on the shelves of Wal-Mart. Sitting in the Wal-Mart buying office lobby is the Star Wars Bar scene of mass market distribution. You can’t believe the array of products and hopeful Willie/Willimina Lomans. Smiles and shoe shines all around and the most powerful of all…the receptionists. [...]
Mass Market Distribution, Gettin in the Door
Posted in: Business Strategies, Graphic Design, Marketing Strategy, Packaging Design, Website Development- Sep 13, 2011
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Package Design, Keep it Simple
Posted in: Corporate Identity, Graphic Design, Logo, Marketing Strategy, Packaging Design- Jan 14, 2010
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I’ve (Greg Connolly) been working with a client on their first big launch into the wacky world of mass merchant distribution. Shelf space & position, box or naked product, benefits, messaging, brand statement, color, size, hang tag or not etc, etc. How do we get that aisle cruiser to stop and “notice me”!?
Package Design
Design that works: Our design team works closely with you to make sure your product’s packaging quickly and effectively conveys the key features and  benefits of your product. Great packaging incorporates your company brand, what your product does and why one should buy it, all within seconds.
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