I’m NOT in Sales!

Posted in: Business Strategies, Marketing Strategy- Jul 06, 2011 2 Comments

I read a scary bit of research from the pros along the Charles River. Forrester Research was working on the “of’s” of marketing in businesses today. The Of’s being perceptions of /need of/cost of etc. and what they found was, drum roll please….

Building a better hospital website with WordPress CMS

Posted in: Hospital Marketing, Wordpress- Jun 14, 2011 1 Comment

Does this sound like your hospital website content publishing process? ALL of your hospital website content needs to be fed through one person who has to actually build the pages using an HTML editor which is a slow, time-consuming process and puts a finite cap on the amount of information that can be shared through [...]

4 Quick Tips and Must Have Tools For New CMS Users

Posted in: Content Management, Joomla CMS, Search Engine Optimization, Web Design, Website Development, Website Usability, Wordpress- Jan 28, 2011 Comments Off

My job here at FirstTracks Marketing presents me with the opportunity to build WordPress and Joomla CMS websites for many diverse clients in industries such as Education, Assisted Living, Health Care, High Tech, and many more. But want to know the one thing that is the same with almost all of these websites and clients? [...]

How Joomla is Improving Nashua Community College’s Website

Posted in: Joomla CMS, Search Engine Optimization, Website Development, Website Usability- Nov 24, 2010 3 Comments

Back in July 2010 we launched a brand new website for Nashua Community College using Joomla. Now that the site has been live for a few months I thought it would be interesting to take a quick peek at some basic traffic metrics from the last three months (August – October), them compare 2010 to [...]

2Toms Sales Soar in First Two Months!

Posted in: Search Engine Optimization, Website Development, Wordpress- Aug 02, 2010 3 Comments

Exactly two months ago FirstTracks launched the new e-commerce site for 2Toms. The new website featured design and programming updates that have created a hub of active sports enthusiast’s information integrated with relevant product offerings. The launch of the new site raised their Hubspot website grade 33 points from a 60 to a 93! This [...]