Avoid all this Social Media Stuff?

Posted in: Business Strategies, Social Media Marketing- Aug 10, 2012 Comments Off

Who’s Talking About You and What Are They Saying? When discussing marketing and brand strategy with clients we usually get around to discussing the integration of several social media tactics and sometimes we get the “Oh no I don’t want all that Facebook and Twitter stuff in my business. It’s all boring chatter and I [...]

Added Pinterest to Your Website Yet?

Posted in: Social Media Marketing, Website Development- Feb 24, 2012 2 Comments

Wait, what the heck is Pinterest exactly and why should I care? A valid question, one I found myself asking a few weeks back, it seems like there is always another “hot” social media site springing up somewhere that is going to suck even more time and effort out of your day. I am here [...]

Brand Plan Consultation

Posted in: Brand Consulting, Business Strategies, Marketing Strategy- Dec 13, 2011 1 Comment

Getting the Brand Plan together A client who is developing a new company came to FirstTracks Marketing’s President Greg Connolly to get their brand plan in shape. Why? Isn’t it OK to hit the ground running with all the great tools like clever ads, social media buzz, spiffy new website and a catalog or two to [...]

Assisted Living Facilities: Find your Voice

Posted in: Assisted Living- May 31, 2011 2 Comments

For assisted living homes, independent living facilities and nursing homes, effectively marketing your business can be difficult. When reliance on word-of-mouth is all you’ve got the stream of potential residents can run dry quickly. Granted, having people out there recommending your facility is fabulous but is that enough? How do you influence the “deciders” and [...]

How Powerful is your Hospital’s Community Connection?

Posted in: Hospital Marketing- Mar 02, 2011 Comments Off

What does a powerful community connection mean? In the world of marketing and communication it’s a measure of how quick and agile you can be in responding to and communicating with your direct and extended community. Can you post information to your website quickly and easily? Are you using social media outlets to build and enhance loyalty for your organization?

Social Media Marketing Spending Report Breakdown

Posted in: Assisted Living, Social Media Marketing- Jan 20, 2011 1 Comment

Check out this really interesting information graphic that was posted just recently that visually describes how social media spending has been distributed in 2010. Some very compelling and interesting figures that we think will open some eyes and raise some eyebrows. Read on to get our take on the break down and what this will [...]

Assisted Living, A State of Denial?

Posted in: Assisted Living- Jan 13, 2011 Comments Off

The first baby boomer is turning 65 this year! This is a group (80 million strong) that has lived and flourished in one of the most prosperous periods in US history. Technology advances continue to stagger our imaginations. But…..and there is always a “BUT”. Who’s going to take care of us in our rapidly approaching elderly condition? Who me? Old? Never!

How Twitter Can Work for Assisted Living Facilities

Posted in: Assisted Living, Social Media Marketing, Twitter- Jan 06, 2011 Comments Off

The Twitter network is massive and millions of people use it every day to do research, get answers, connect with friends and monitor information. Here is a practical example of how I used Twitter for customer service. And how you could be using it to make your Assisted Living Facility or business much more accessible to a very large audience of users quite easily.

4 Should and Should Not’s for Hospital Social Media Marketing

Posted in: Hospital Marketing- Oct 14, 2010 1 Comment

Social Media is on everyone’s radar. With hundreds of millions of users and growth at an astronomical rate, the Guilt Complex is rearing it’s ugly head.

Practical Social Media Marketing Ideas for Hospitals

Posted in: Hospital Marketing- Oct 07, 2010 Comments Off

It’s no secret that Social Media is here and here to stay. Hospitals face unique challenges and risks when it comes to social media, mostly having to do with privacy control and potential HIPPA violations. Social media outlets are where a very large group of people (patients and potential patients) are spending lots of time [...]

2Toms Sales Soar in First Two Months!

Posted in: Search Engine Optimization, Website Development, Wordpress- Aug 02, 2010 3 Comments

Exactly two months ago FirstTracks launched the new e-commerce site for 2Toms. The new website featured design and programming updates that have created a hub of active sports enthusiast’s information integrated with relevant product offerings. The launch of the new site raised their Hubspot website grade 33 points from a 60 to a 93! This [...]

Social Marketing Ideas for NH Farmers

Posted in: Marketing Strategy, Social Media Marketing- Jun 16, 2010 2 Comments

The way that online marketing is evolving these days, the tools and means for anyone to market online now exist. I was inspired this week after my regular visit with my family to our farm co-op in Stoddard NH. During the summer we visit the farm every Monday and pick up our share of the [...]

New Twitter Usage Information

Posted in: Social Media Marketing, Twitter- Apr 15, 2010 2 Comments

Are you using Twitter yet? Have you set up an account but still don’t know what to do with it? Still looking for a good reason to really apply some time to this social media platform to start connecting with your customers and friends? We use Twitter for business every day here at FirstTracks. We [...]

Foursquare + NH Business = Success!

Posted in: Social Media Marketing- Apr 12, 2010 7 Comments

On the heels of a highly interesting Social Media Club of NH chat last night (held every Sunday at 9pm under the hashtag #SMCNHchat if you would like to participate or view the history of the discussion) I decided it was time to share some insight as to what the Foursquare platform means for businesses.

Social Media Club NH Recap

Posted in: Social Media Marketing- Mar 24, 2010 8 Comments

Last night was an exciting evening in the State of New Hampshire (Portsmouth to be more precise) as the first ever Social Media Club NH meeting was held. Roughly 170 people attended the event looking to connect, network and listen to the challenges and opportunities that social media marketing has to offer all NH industries.

Social Spam = Less Customers

Posted in: Social Media Marketing- Mar 19, 2010 Comments Off

BE GENUINE AND HONEST WITH YOURSELF AND YOUR CUSTOMERS We all want to sell more product and make more money, but when it comes to Social Media the most important thing to remember is that your primary goal is to connect with PEOPLE.