For assisted living homes, independent living facilities and nursing homes, effectively marketing your business can be difficult. When reliance on word-of-mouth is all you’ve got the stream of potential residents can run dry quickly. Granted, having people out there recommending your facility is fabulous but is that enough? How do you influence the “deciders” and [...]

What does a powerful community connection mean? In the world of marketing and communication it’s a measure of how quick and agile you can be in responding to and communicating with your direct and extended community. Can you post information to your website quickly and easily? Are you using social media outlets to build and enhance loyalty for your organization?

The first baby boomer is turning 65 this year! This is a group (80 million strong) that has lived and flourished in one of the most prosperous periods in US history. Technology advances continue to stagger our imaginations. But…..and there is always a “BUT”. Who’s going to take care of us in our rapidly approaching elderly condition? Who me? Old? Never!

The Twitter network is massive and millions of people use it every day to do research, get answers, connect with friends and monitor information. Here is a practical example of how I used Twitter for customer service. And how you could be using it to make your Assisted Living Facility or business much more accessible to a very large audience of users quite easily.