Wait, what the heck is Pinterest exactly and why should I care? A valid question, one I found myself asking a few weeks back, it seems like there is always another “hot” social media site springing up somewhere that is going to suck even more time and effort out of your day. I am here [...]
Brand Plan Consultation
Getting the Brand Plan together A client who is developing a new company came to FirstTracks Marketing’s President Greg Connolly to get their brand plan in shape. Why? Isn’t it OK to hit the ground running with all the great tools like clever ads, social media buzz, spiffy new website and a catalog or two to [...]
Assisted Living Facilities: Find your Voice
For assisted living homes, independent living facilities and nursing homes, effectively marketing your business can be difficult. When reliance on word-of-mouth is all you’ve got the stream of potential residents can run dry quickly. Granted, having people out there recommending your facility is fabulous but is that enough? How do you influence the “deciders” and [...]
How Powerful is your Hospital’s Community Connection?
What does a powerful community connection mean? In the world of marketing and communication it’s a measure of how quick and agile you can be in responding to and communicating with your direct and extended community. Can you post information to your website quickly and easily? Are you using social media outlets to build and enhance loyalty for your organization?
Assisted Living, A State of Denial?
The first baby boomer is turning 65 this year! This is a group (80 million strong) that has lived and flourished in one of the most prosperous periods in US history. Technology advances continue to stagger our imaginations. But…..and there is always a “BUT”. Who’s going to take care of us in our rapidly approaching elderly condition? Who me? Old? Never!
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