“Ten years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain.” – Brian Halligan CEO of Hubspot This is one of lines from Inbound Marketing: Get Found Using Google, Social Media and Blogs that really stuck with me [...]

Do you have 4:22 to watch this? Do yourself a favor and take a peek at this great short movie that details many of the exciting growth stats about Social Media and how it is effecting our society and marketing messaging today. You won’t be sorry. If you don’t have four minutes and twenty two [...]

You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention (sales) Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter [...]