What is an Affiliated Woothemes Wooworker? Becoming an affiliated wooworker means that Woothemes has recognized all of the great Woothemes WordPress website theme customization and design work we have put together over the past two years. We are excited to be included with some great design agencies from all over the world in the affiliated [...]
My job here at FirstTracks Marketing presents me with the opportunity to build WordPress and Joomla CMS websites for many diverse clients in industries such as Education, Assisted Living, Health Care, High Tech, and many more. But want to know the one thing that is the same with almost all of these websites and clients? [...]
For every single website we create using WordPress we have a set suite of plugins that we always use. Since we started developing with WordPress over 3 years ago there have been lots of plugins that we tested and used in our site and our client’s sites. Over the past three years we have continued [...]
2012 was the craziest, busiest and most exciting year yet for FirstTracks Marketing Group. We have had the opportunity to work with some excellent businesses of all shapes and sizes. One of the exciting additions to our agency this year was being included as an official “woo worker” (recognition of all the excellent theme customizations [...]
With the help of a new extension developed for the Stripe Payment Gateway that works with Gravity Forms, FirstTracks can now process online payment with all major credit cards for any of our services. This is an exciting addition to the FirstTracks website as it opens the door for current and future clients to pay any way they [...]
What a weekend! WordCamp Boston 2012 is in the books and overall it was a very good conference once again. There were 600 attendees this year from all over New England, the biggest WordCamp yet! Personally this was my third WordCamp Boston (if you want you can check out my thoughts on the 2010 WordCamp [...]
Wait, what the heck is Pinterest exactly and why should I care? A valid question, one I found myself asking a few weeks back, it seems like there is always another “hot” social media site springing up somewhere that is going to suck even more time and effort out of your day. I am here [...]
This past weekend I (MatthewTNelson) spent my time with technology professionals from all over the New England region to meet, discuss and learn more about one of our favorite pieces Website technology, WordPress.
Does this sound like your hospital website content publishing process? ALL of your hospital website content needs to be fed through one person who has to actually build the pages using an HTML editor which is a slow, time-consuming process and puts a finite cap on the amount of information that can be shared through [...]
Today, I (Matthew T Nelson – Interactive Media Director here at FirstTracks Marketing Group) will be giving a presentation at NEAUG (stands for New England Adobe Users Group) on how to set up and use Child Themes for WordPress. My talk will include details on how and why you should be using child themes to [...]
For assisted living homes, independent living facilities and nursing homes, effectively marketing your business can be difficult. When reliance on word-of-mouth is all you’ve got the stream of potential residents can run dry quickly. Granted, having people out there recommending your facility is fabulous but is that enough? How do you influence the “deciders” and [...]
What does a powerful community connection mean? In the world of marketing and communication it’s a measure of how quick and agile you can be in responding to and communicating with your direct and extended community. Can you post information to your website quickly and easily? Are you using social media outlets to build and enhance loyalty for your organization?
Exactly two months ago FirstTracks launched the new e-commerce site for 2Toms. The new website featured design and programming updates that have created a hub of active sports enthusiast’s information integrated with relevant product offerings. The launch of the new site raised their Hubspot website grade 33 points from a 60 to a 93! This [...]
OK, so we built our site as one of our first projects when we started our business. Being in the web development business we thought that just maybe that might be important. We proofread till we were cross eyed and happily launch our new WordPress website.
Going to the dentist is NOT one of my favorite things to do. Today was my scheduled 6 month check up and as I sat in the chair this got me thinking about many of the companies regularly see online that tend to handle their website content and optimization efforts the same way they treat [...]
January 23, 2010: After a few illegal U-Turns and some confusing directions from my trusty GPS, I (Matt Nelson) finally arrived at the Microsoft NERD (New England Research and Development) Center in Cambridge MA to fill my brain with as much new WordPress design and development information as possible.