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The FreshTracks Marketing blog covers all things Assisted Living, Hospital, and Educational related to SEO, Social Media, Website Development, and Graphic Design.
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Added Pinterest to Your Website Yet?
Wait, what the heck is Pinterest exactly and why should I care? A valid question, one I found myself asking a few weeks back, it seems like there is always another “hot” social media site springing up somewhere that is going to suck even more time and effort out of your day. I am here [...]
Amazon: On Line Outta Line. Where is the Brand Plan Control?
Is this where the Brand Plan says we should be? Amazon is planning on going all brick and mortar on us in a west coast test market. I think an oh so overused word applies here, REALLY!? As a brand planner I’d like to think that someone at this master of the online universe might [...]
Top 10 Reasons Why I Use Fireworks for Website Design instead of Photoshop
This week I (Interactive Director – Matthew Nelson) gave a quick 30 minute presentation up at this month’s New England Adobe User’s Group about why I use Fireworks for the majority of my website design and mock up work. Now we all know that Photoshop is the the industry standard, and I use it almost [...]
Brand Plan Consultation
Getting the Brand Plan together A client who is developing a new company came to FirstTracks Marketing’s President Greg Connolly to get their brand plan in shape. Why? Isn’t it OK to hit the ground running with all the great tools like clever ads, social media buzz, spiffy new website and a catalog or two to [...]
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